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Full Potential

Entry Detail

Full Potential

Venue Details

Name:Full Potential
Location:Algarve & UK
Phone:020 8123 8605
Sports:Running, Triathlon

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Full Potential has been offering personal training options for athletes of all ages, abilities and aims since 2005, when it was co-founded by Keith and Debbie Anderson.

RUN CLUB: This is a free training resource that gives you helpful articles on all aspects of running and training. Topics covered include training advice, nutrition, training equipment and how to stay injury free etc.

PRIVATE COACHING: This option is available for any runner or triathlete of any standard no matter what distance you're racing. You have the choice of two types of packages; Classic which is aimed at runners who are seeking economic, remote and expert coaching at an affordable price and Premium which is aimed at runners seeking the ultimate in running coaching with regular interaction and flexibility.

These packages are designed and tailor made for you taking into account your ability, time availability and seasonal goals.

ONE to ONE COACHING: These sessions are offered for runners and triathletes in London and for runners in Reading and Oxford. You can have 1:2:1 coaching in running as well as Strength and Conditioning.

NUTRITIONAL REVIEW: This review will help your training sessions become more productive and maximise your race performance.

UK EVENTS & WORKSHOPS: Full Potential run workshop days throughout the year covering many topics from running technique, training, race specific and nutrition. For current workshop dates see Training Camps & Workshops.  

MARATHON RACES: Full Potential offer packages to the big marathons around the world. Usually, personal coaching support (including your own bespoke training program) is available from the moment you sign up right up until race time along with a free place at one of their many UK running workshops.

Lactate Threshold with Full Potential


PHYSIOLOGICAL TESTING: This testing is done with Full Potential partners at the Pure Sports Medicine Centre, Canary Wharf London or Sports Science Consultancy Unit (SSCU) at Winchester University. Following these tests, Full Potential can then build your program based on optimal heart rate training zones.

Sir Matthew Pinsent talks to Full Potential

Training Facilities



The running training camps are based at the Alfamar Beach and Sport Resort which has its own training facilities including a 6 lane tartan 400m running track with a 6 lane 175m straight, along with hurdles and starting blocks. Field sports are also catered for with 1 High Jump sector, 1 Pole Vault sector, 2 Long / Triple Jump sectors and throwing areas.

There is also a Cross Country course as used in the European Cross Country Championships 2010.


Keith Anderson


Keith, a co-founder of Full Potential, began his running career as a means to lose some weight but at the age of 41 he finished 10th in the Malaysia Commonwealth Games Marathon 1998. Keith became British Fell Running champion before he took to the marathon and soon found himself competing across Europe and the USA against the World's top athletes.

Keith has worked with many runners of all abilities, from beginner to International standard and is a regular writer for Runner’s World, Running Fitness, Peak Performance as well as a number of running books and websites. Keith has considerable experience delivering training camps, races and running events.

Richard Coates


Richard’s running career helped him balance working in a stressful environment and bringing up a young family. His objective is to always ensure that all his clients receive the best athlete centred coaching possible. He has successfully coached many athletes of all levels to achieve their potential.

Ben Barwick


Ben is a Director of Full Potential and a running coach. He began his career with the company providing bio-mechanical advice and running coaching support. Within two years he began leading training sessions, writing plans, communicating with runners about their training and helping them develop to become better athletes. 

Debbie Anderson


Debbie began her running career when she entered a 10km charity run in Richmond. Having discovered the bug from this event, Debbie immediately leapt in to her next event, The Great North Run, which was followed by her first marathon.

Debbie gave up her PA career in 2005 to become a co-founder of Full Potential. She is a UKA Level 1 Running Coach.

Robin Turner


Robin started as a swimmer and then progressed to triathlon. Within a short space of time he'd qualified for successive Triathlon World Championships, 2003 in New Zealand and 2004 in Madeira. During this time Robin fell in love with orienteering, mountain marathons and adventure races.

This new type of event took him to Chamonix, France where he carried on training and began working for an adventure company throughout the Alps and the Dolomites. In 2008 Robin moved back to the UK and started work as a personal trainer alongside a medical team in a central London rehab clinic. His next step was into coaching triathletes, runners, climbers and skiers.

Training Camps & Workshops


Training Camp Dates

If your preferred dates or venues are not shown, view Full Potential ....

Photos (11)


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Reviewed by Gill
On 27-Nov-2017 07:0:03

Comments:  Can’t speak highly enough of FP. Their knowledgable, flexible and supportive approach to training has not only helped me achieve goals I didn’t even know I had, but they’ve also helped me enjoy running more than ever.
Reviewed by Jez
On 27-Nov-2017 07:0:26

Comments:  Absolutely fantastic, truly appreciate your help in getting me through 2 marathon's
Reviewed by Alex
On 21-May-2017 09:1:12

Comments:  Fantastic programming and support from start to finish. As a personal trainer, I can't recommend these guys highly enough! Thank you!
Reviewed by Mark
On 11-Jul-2016 11:1:24

Comments:  I really loved it, every aspect of it. It was really inclusive whatever your running level. Most of all it was a really friendly atmosphere, with everyone getting along great and having a laugh. I definitely gained some good knowledge from the camp and will definitely come back again.
Reviewed by Peter
On 11-Jul-2016 11:1:44

Comments:  Enjoyed it very much. Great atmosphere, relaxed and still focused on achieving better running. Very nice to meet other runners too.
Reviewed by Isobell
On 11-Jul-2016 11:1:07

Comments:  The training camp was thoroughly enjoyable. A great mix of sessions, people and informative, well presented talks. First rate coaching and training sessions. Well thought out and there was attention given to all abilities.
Reviewed by Lorna
On 23-May-2016 18:1:53

Comments:  Really enjoyed Saturday's workshop, it was really informative, met some great people and you and your speakers were really motivational.
Reviewed by Pippa
On 23-May-2016 18:1:25

Comments:  Thank you to all of the team for the training day yesterday. It was fun and informative and a generally nice day in the sunshine too!
Reviewed by Gabriella
On 23-May-2016 18:1:57

Comments:  I really enjoyed yesterday's training day, it was really fantastic! Picked up loads of different tips and ideas to try in my training.
Reviewed by Kate
On 23-May-2016 18:1:28

Comments:  Just wanted to drop you a line to say thank you so much for today it was brilliant. The talks and training sessions were inspiring and inclusive.
Reviewed by Agnes
On 23-May-2016 18:1:05

Comments:  Just a quick email to say thanks to the FP team for putting on a truly inspirational day packed with top-quality content. There's so much info out there these days about running, it can get really overwhelming. Today's put me back on track and I'll make sure to prioritise what we learnt today in my training (I found myself chopping onions standing on one leg tonight!! :-)) Many thanks once more,
Reviewed by Shivali
On 23-May-2016 18:1:39

Comments:  Just want to say what a great day I had yesterday at your women's running day. Was very well put together and has really given me a lot to think about in terms of the next stages of my running.
Reviewed by Aldona
On 23-May-2016 18:1:09

Comments:  Hi Richard, thanks very much for a great day on Saturday-really enjoyed it. I met some really interesting people too. I hope you enjoyed running it as well.
Reviewed by Emily
On 23-May-2016 18:1:44

Comments:  Thanks for the day yesterday, it was brilliant. I won one of the charity prizes yesterday and would like to donate it to the cardiac ward at Evelina London, Guys and St Thomas' hospital where I am ward Sister. We really need a pushchair / pram so I would like it to go towards that if possible. I have copied in one of the fundraising team. It is a really lovely idea.
Reviewed by Jen
On 23-May-2016 18:1:17

Comments:  Just wanted to thank you, Ben, Amy and Emma for a wonderful day, I thoroughly enjoyed myself and what a treat to run in Regent’s Park! My added delight of winning a donation to a charity was just the icing on the cake and a great thing for you to do. May my donation go to Pancreatic Cancer UK please, that would be wonderful. Thank you again! Kind regards